Never being one to dismiss a product out of hand, but...
They don't state the name of their famous Nut, it's a trademark which means it could actually be something very common like a brazil nut or something that everyone would laugh at, but the TM gives it a pricetag.
They don't state any anti-hair loss function, it's probably great for making your hair more conditioned with all those oils, but not once do they mention hair loss, DHT, etc. and so I doubt they know very much about it.
I'm not going to trade in my Minoxidil just yet, but if anyone tries it and finds the next nutty wonder-cure, please share!